A structured planning framework for new product launches using Pre-mortem analysis, Second Order Thinking, and MECE. Covers the critical planning gaps that cause most launches to underperform — from incomplete risk identification to unintended consequences of go-to-market decisions. Designed for product managers and growth teams at any stage.
A structured framework for setting product pricing using First Principles Thinking, Anchoring Bias, and Cost-Benefit Analysis. Most pricing decisions are made by copying competitors or gut feel. This guide helps product managers and founders build pricing from the ground up — from actual value delivered to price anchoring architecture — and avoid the most common pricing mistakes.
A practical framework for facilitating a productive creative sprint using Reverse Brainstorming, Six Thinking Hats, and SCAMPER. Moves a team from blank page to prioritized, actionable ideas in a structured session. Applicable to product teams, marketing teams, design sprints, and any situation where a group needs to generate and evaluate novel ideas quickly.