2 docs tagged with "social-proof"

Bandwagon Effect — one of the most studied cognitive biases in psychology and behavioural economics, with documented effects across professional, financial, and personal decision-making domains.

Social Proof is the psychological tendency to look to others' behaviour as evidence of the correct course of action, especially in uncertain situations. One of Robert Cialdini's six core principles of influence, it explains why testimonials, crowd behaviour, bestseller labels, star ratings, and "others are doing this" messaging reliably shift attitudes and behaviour — because humans evolved to use social information as a shortcut for uncertain decisions.