2 docs tagged with "speed"

The OODA Loop is a decision-making framework developed by U.S. Air Force Colonel John Boyd that describes the cognitive cycle of effective action under uncertainty and competition: Observe (gather information), Orient (synthesize and interpret), Decide (choose a course of action), and Act (execute). Boyd's insight was that the speed of cycling through this loop — not raw capability — determines competitive advantage. The competitor who completes OODA cycles faster can act inside the opponent's decision cycle, creating confusion and overwhelming adaptive capacity.

The Two-Way Door Decision framework, developed by Jeff Bezos, classifies decisions by their reversibility. Two-Way Door decisions are reversible — you can walk through, assess, and return if needed — and should be made quickly with decentralized authority. One-Way Door decisions are irreversible or nearly so, and warrant careful deliberation, broader input, and senior oversight. The critical error most organizations make is applying One-Way Door processes to Two-Way Door decisions, producing unnecessary slowness and risk-aversion.