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The Lindy Effect

The Lindy Effect is a counterintuitive mental model that states the expected remaining lifespan of non-perishable things β€” ideas, technologies, books, business models, institutions β€” is proportional to their current age. The longer something has already survived, the longer it is likely to continue surviving. Coined by Nassim Taleb based on informal observations at Lindy's deli in New York, it is a powerful tool for filtering durable ideas from temporary fads and for calibrating investment in enduring vs. novel solutions.